INNEOVA Life’s La Rarita Supports Genuine Beauty International 2025: Empowering Confidence and Authenticity
La Rarita was honoured to be part of Genuine Beauty International 2025, a prestigious beauty pageant held in Kuala Lumpur on 19 July and 23 August 2025. Organised by a leading body-sculpting wear company, the event celebrates women who embody confidence, individuality, and entrepreneurial spirit.

As a brand that champions holistic beauty and empowerment, La Rarita proudly sponsored the event with its Seahorse Antioxidant Cream, formulated to revitalise, protect, and nourish the skin with potent marine-derived antioxidants.

Through this partnership, La Rarita continues to reinforce its belief that true beauty begins with confidence and self-care. Beyond skincare, we aim to inspire women to embrace their authentic selves — radiant, strong, and fearless.